Adopt a Pet
Your adoption ally.When Kinship acquired Adopt a Pet in 2022, the platform had remained unchanged for over a decade and required significant modernization to maintain its position as the leading pet adoption search engine. Through our partnership with Porto Rocha, we were able refresh Adopt a Pet and establish a brand architecture that positioned itself and Kinship as digital siblings—sharing core typographic elements while maintaining distinct identities through a focused color palette, shape language, and sticker design system.
Through this brand refresh, I led the development and implementation of a comprehensive design system that unified our approach across all channels and teams. Additionally, I provided creative direction for multiple Adopt a Pet campaigns throughout the years, each offering a distinct expression while advancing the core brand identity.
Key Channels:
- + Web
- + Social
- + CRM
- + Paid Media
- + Collateral
Role: Design Director
Creative Director: Claire Falloon
Design Team: Parker Richard, Megan Doty, Jessica Stewart, Kajri Popat
Motion: Sean Hipkin
Copywriters: Melissa Jarrett, Cortney Clift
Illustrator: Debora Szpilman