Best in Show
Kinship’s annual roundup of the best in pet care.
In 2022, Kinship aimed to establish a foundation for content-to-commerce capabilities. As the trusted source for pet parenting advice, The Wildest launched an annual pet product awards called Best in Show.
Each year, we crafted a distinct visual identity inspired by current trends to elevate the pet shopping experience. Through partnerships with local rescues and shelters, we showcased both premium products and adoptable pets—creating meaningful connections between our brand and the community.
Key Channels:
- + Web
- + Social
- + CRM
- + Paid Media
Role: Creative and Design Director
Art Director: Parker Richard
Design Team: Megan Doty, Kajri Popat
Copywriters: Melissa Jarrett, Cortney Clift
BIS 2023 Photographer: Felisha Tolentino
BIS 2022 Photographer: Robbie Augspurger