The Wildest
Always on point for you and your pet.Launched in 2021, Kinship partnered with Porto Rocha to establish The Wildest—an industry-shifting digital content hub that authentically captured the spirit of millennial pet parenthood while maintaining editorial credibility. Prior to the 2024 Kinship brand merger, I spearheaded The Wildest's expansion across multiple channels through strategic visual evolution and targeted marketing initiatives.
My role encompassed directing both the internal creative team for marketing materials and external creative collaborations, including commissioned illustrations, collages, and infographics that enhanced our editorial content. I also orchestrated monthly celebrity photoshoots, which proved instrumental in maintaining cultural relevance and developing a rich, diverse visual language across the platform.
Key Channels:
- + Web
- + Social
- + CRM
- + Paid Media
Role: Design Director
Agency Partner: Porto Rocha
Creative Director: Claire Falloon
Art Director: Parker Richard
Design Team: Kajri Popat, Amanda Gomez
Copywriters: Melissa Jarrett, Cortney Clift