Kinship
The trusted source to empower all your pet parent decisions.In early 2024, Kinship partnered with Porto Rocha to integrate The Wildest and The Kin app under the unified Kinship brand. This strategic consolidation enhanced platform synergy, delivering a more personalized and engaging user experience. The merger successfully preserved The Wildest's distinctive style and playful character while maintaining The Kin's professional authority.
To support the launch, I collaborated with marketing, product, and engineering teams to architect an integrated design system that functioned seamlessly across platforms and channels. This foundation yielded a comprehensive component and template library, enabling efficient implementation and consistent brand expression across all teams.
Key Channels:
- + Web / App
- + Social
- + CRM
- + Paid Media
Role: Design Director
Agency Partners: Porto Rocha, Code & Theory
Design Team: Kajri Popat, Meg Doty
Copywriters: Melissa Jarrett, Cortney Clift
Motion: Sean Hipkin, Megan Doty
Illustration: Debora Szpilman, Sara Saedi