littleKin by Kinship
Kinship’s home just for puppy and kitten parents.Launched in late 2024, littleKin was designed to equip new puppy and kitten parents with essential resources during the crucial early stages of pet parenthood. The offering includes a curated starter pack with products and exclusive discounts from the Mars Petcare ecosystem, complemented by a dedicated digital hub on the Kinship platform featuring pet care tools, expert guidance, and tailored content.
As a distinct subbrand of Kinship, littleKin needed to balance brand familiarity with the playful essence of early pet parenthood. We developed a custom logotype and design system that evolved from the parent brand's foundation while celebrating youth and vitality through emphasizing the secondary color palette, playful icons, and dynamic shapes. This was further enriched by a custom collection of illustrations and photography featuring young pets, creating a cohesive visual narrative across all touchpoints.
Key Channels:
- + Web / Shopify
- + Packaging & Collateral
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+ CRM
- + Paid Media
Role: Creative and Design Director
Design Team: Megan Doty, Sara Salehi, Sakura Verdino, Kajri Popat,
Copywriters: Melissa Jarrett, Cortney Clift
Illustration: Debora Szpilman, Sara Saedi
Lifestyle Photography: Sara Hopp, Hannah Schwob