Evangeline Joo

ABOUT:

I'm a Design Director with 13+ years shaping creative vision for brands large and small. From my experience in-house and agency-side, every brief starts the same way: understand the brand deeply, then execute with pace and consistency across every channel (digital, print, and beyond).

For the past 5+ years, I've led and mentored creative teams, uniting designers and copywriters into a single, high-functioning unit. My job is to protect the craft while raising the ceiling, finding smarter ways to work as the tools around us evolve.

In my spare time, I stay true to my roots as an illustrator and artist. Catch me at a figure drawing session in SF, meandering through SFMOMA, or absorbing a Turrell skyspace.

See Portfolio Download CV

Inquire for PW to access Portfolio jooevangeline@gmail.com

SKILLS:

Strategic Vision & Creative Direction:
▪ Multi-channel marketing campaign and creative development
▪ Design systems
▪ Brand storytelling and positioning
▪ Performance marketing optimization
▪ Scalable modular templates
▪ Event design development and activation
▪ Foundational UX/UI design principles for product design

Management:
▪ Director level cross-functional collaboration
▪ 7+ years of creative team management (internal & external)
▪ 5+ years of creative sourcing/contracting and licensing

Tools:
▪ Figma
▪ Adobe Creative Suite & Firefly
▪ Jitter
▪ Claude
▪ Framer
▪ Asana / Jira