littleKin by Kinship

Kinship’s home just for puppy and kitten parents.
Launched in late 2024, littleKin was designed to equip new puppy and kitten parents with essential resources during the crucial early stages of pet parenthood. The offering includes a curated starter pack with products and exclusive discounts from the Mars Petcare ecosystem, complemented by a dedicated digital hub on the Kinship platform featuring pet care tools, expert guidance, and tailored content.

As a distinct subbrand of Kinship, littleKin needed to balance brand familiarity with the playful essence of early pet parenthood. We developed a custom logotype and design system that evolved from the parent brand's foundation while celebrating youth and vitality through emphasizing the secondary color palette, playful icons, and dynamic shapes. This was further enriched by a custom collection of illustrations and photography featuring young pets, creating a cohesive visual narrative across all touchpoints.

Key Channels:

+ Web / Shopify
+ Packaging & Collateral
+ Lifecycle / CRM
+ Paid / Performance Media

Role: Creative and Design Director

Design Team: Megan Doty, Sara Salehi, Sakura Verdino, Kajri Popat, Mimi Chau
Copywriters: Melissa Jarrett, Cortney Clift
Illustration: Debora Szpilman, Sara Saedi
Lifestyle Photography: Sara Hopp, Hannah Schwob

Kinship

The trusted source to empower all your pet parent decisions.
In early 2024, Kinship partnered with Porto Rocha to integrate The Wildest and The Kin app under the unified Kinship brand. This strategic consolidation enhanced platform synergy, delivering a more personalized and engaging user experience. The merger successfully preserved The Wildest's distinctive style and playful character while maintaining The Kin's professional authority.

To support the launch, I collaborated with marketing, product, and engineering teams to architect an integrated design system that functioned seamlessly across platforms and channels. This foundation yielded a comprehensive component and template library, enabling efficient implementation and consistent brand expression across all teams.

Key Channels:

+ Web / App
+ Social
+ Lifecycle / CRM
+ Paid / Performance Media

Role: Design Director
Agency Partners: Porto Rocha, Code & Theory

Design Team: Kajri Popat, Meg Doty
Copywriters: Melissa Jarrett, Cortney Clift
Motion: Sean Hipkin, Megan Doty
Illustration: Debora Szpilman, Sara Saedi

Adopt a Petrics

Dogs meet data.

Adopt a Petrics is Adopt a Pet’s interactive annual report on dog adoption—designed to educate and empower future adopters so they can find the right pup faster.

Built from Adopt a Pet’s unique access to real-time data from hundreds of shelters and rescues nationwide, the report turns complex trends into a clear, compelling view of what dog adoption actually looks like for that year.

The campaign’s design system builds on Adopt a Pet’s established visual identity—using the brand’s signature blue and circular forms as subtle species cues—while introducing a custom campaign logotype to give the report its own distinct presence. Expanded color accents create space for partner brands to feel natural, while motion and interactivity bring the data to life—making it easier to explore, understand, and act on.

Key Channels:

+ Web
+ Email
+ Paid / Performance Media

Role: Design & Creative Director

Lead Designer: Mimi Chau
Designer: Kajri Popat
Copywriters: Melissa Jarrett, Cortney Clift
Dev. Agency Partner: Binaery

Adopt a Pet

Your adoption ally.

When Kinship acquired Adopt a Pet in 2022, the platform had remained unchanged for over a decade and required significant modernization to maintain its position as the leading pet adoption search engine. Through our partnership with Porto Rocha, we were able refresh Adopt a Pet and establish a brand architecture that positioned itself and Kinship as digital siblings—sharing core typographic elements while maintaining distinct identities through a focused color palette, shape language, and sticker design system.

Through this brand refresh, I led the development and implementation of a comprehensive design system that unified our approach across all channels and teams. Additionally, I provided creative direction for multiple Adopt a Pet campaigns throughout the years, each offering a distinct expression while advancing the core brand identity.

Key Channels:

+ Web
+ Social
+ Lifecycle / CRM
+ Paid / Performance Media
+ Collateral / Expos

Role: Design Director

Creative Director: Claire Falloon
Design Team: Parker Richard, Megan Doty, Jessica Stewart, Kajri Popat
Motion: Sean Hipkin
Copywriters: Melissa Jarrett, Cortney Clift
Illustrator: Debora Szpilman

The Wildest

Always on point for you and your pet.

Launched in 2021, Kinship partnered with Porto Rocha to establish The Wildest—an industry-shifting digital content hub that authentically captured the spirit of millennial pet parenthood while maintaining editorial credibility. Prior to the 2024 Kinship brand merger, I spearheaded The Wildest's expansion across multiple channels through strategic visual evolution and targeted marketing initiatives.

My role encompassed directing both the internal creative team for marketing materials and external creative collaborations, including commissioned illustrations, collages, and infographics that enhanced our editorial content. I also orchestrated monthly celebrity photoshoots, which proved instrumental in maintaining cultural relevance and developing a rich, diverse visual language across the platform.

Key Channels:

+ Web
+ Social
+ Lifecycle / CRM
+ Paid / Performance Media

Role: Design Director
Agency Partner: Porto Rocha

Creative Director: Claire Falloon
Art Director: Parker Richard
Design Team: Kajri Popat, Amanda Gomez
Copywriters: Melissa Jarrett, Cortney Clift

Best in Show

Kinship’s annual roundup of the best in pet care.
In 2022, Kinship aimed to establish a foundation for content-to-commerce capabilities. As the trusted source for pet parenting advice, The Wildest launched an annual pet product awards called Best in Show.

Each year, we crafted a distinct visual identity inspired by current trends to elevate the pet shopping experience. Through partnerships with local rescues and shelters, we showcased both premium products and adoptable pets—creating meaningful connections between our brand and the community.

Key Channels:

+ Web
+ Social
+ CRM
+ Paid / Performance Media

Role: Creative and Design Director

Art Director: Parker Richard
Design Team: Megan Doty, Kajri Popat
Copywriters: Melissa Jarrett, Cortney Clift
BIS 2023 Photographer: Felisha Tolentino
BIS 2022 Photographer: Robbie Augspurger

Ole Henriksen

Love yourself and your skin

Case study to come

Key Channel:

+ Packaging

Role: Sr. Designer
Art Director: Jill Aloia

KVD Beauty

Tattoo inspired beauty
Case study to come

Key Channel:

+ Packaging

Role: Sr. Designer
Art Director: Jill Aloia

7up Sip Up Summer

The evolution of fresh

Case study to come

Key Channels:

+ Packaging, Global
+ OOH, Global
+ Activation Ideation
+ Licensing Art and Guide

Role: Sr. Designer

Creative Director: Margo Chase
Art Directors: Paula Hansanugrum, Jinny Bae

KiwiCo

Inspiring the next generation of innovators.

Case study to come.

Key Channels:

+ Brand Architecture & Strategy
+ Packaging
+ Illustration
+ Component Design
+ Collateral

Role: Assoc. Design Director

Design Team: Jocelyn Wu
Illustrators: Grace Cole, Carlianne Tipsey, Huy Hoang

About Me
Hello! My name is Evangeline and I’m a designer based in Oakland, CA with experience across all things branding and creative direction.

Design Skills:
+ Brand Identity
+ Design + Creative Direction
+ Brand Visual Systems
+ Growth Marketing Campaigns
+ Brand Strategy
+ Packaging Design & Development
+ Illustration Design
+ Product Design

Management Skills:
+ Director level cross-functional collaboration
+ 7+ years of creative team management (internal + external)
+ 10+ years of experience in design

Industry Experience:

+ Pet Tech & Lifestyle
+ Beauty
+ Food/Beverage
+ Hospitality
+ Lifestyle
+ Kid’s Education
+ Pharma