Evangeline Joo
ABOUT:
I'm a multifaceted creative leader with 13+ years shaping creative vision for brands large and small. I lead from the front, getting my hands dirty alongside my team.
I have experience working both in-house and agency-side: building standout campaigns from the ground up, architecting scalable design systems, breathing new life into legacy identities, and leading cross-functional creative across marketing and product.
Inquire for PW to access Portfolio jooevangeline@gmail.com
SKILLS:
Strategic Vision & Creative Direction:
▪ Multi-channel marketing campaign and creative development
▪ Design systems
▪ Growth marketing
▪ Brand storytelling and positioning
▪ Creative team management, mentoring, contracting
▪ Event design development and activation
Technical & Execution:
▪ 360-degree campaign conceptualization and creation
▪ Foundational UX/UI design principles for product design
▪ Adobe Creative Suite, Figma, Asana, Jira, Jitter, Claude
▪ Brand storytelling and positioning
▪ Performance marketing optimization
▪ Photography and illustration licensing
▪ Scalable modular templates
Management:
+ Director level cross-functional collaboration
+ 7+ years of creative team management (internal + external)
+ 13+ years of experience in design
Tools:
+ Figma
+ Claude
+ Jitter
+ Adobe Creative Suite & Firefly
+ Framer
+ Asana / Jira