littleKin by Kinship
Kinship’s home just for puppy and kitten parents.Launched in late 2024, littleKin was designed to equip new puppy and kitten parents with essential resources during the crucial early stages of pet parenthood. The offering includes a curated starter pack with products and exclusive discounts from the Mars Petcare ecosystem, complemented by a dedicated digital hub on the Kinship platform featuring pet care tools, expert guidance, and tailored content.
As a distinct subbrand of Kinship, littleKin needed to balance brand familiarity with the playful essence of early pet parenthood. We developed a custom logotype and design system that evolved from the parent brand's foundation while celebrating youth and vitality through emphasizing the secondary color palette, playful icons, and dynamic shapes. This was further enriched by a custom collection of illustrations and photography featuring young pets, creating a cohesive visual narrative across all touchpoints.
Key Channels:
- + Web / Shopify
- + Packaging & Collateral
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+ CRM
- + Paid Media
Role: Creative and Design Director
Design Team: Megan Doty, Sara Salehi, Sakura Verdino, Kajri Popat,
Copywriters: Melissa Jarrett, Cortney Clift
Illustration: Debora Szpilman, Sara Saedi
Lifestyle Photography: Sara Hopp, Hannah Schwob
Kinship
The trusted source to empower all your pet parent decisions.In early 2024, Kinship partnered with Porto Rocha to integrate The Wildest and The Kin app under the unified Kinship brand. This strategic consolidation enhanced platform synergy, delivering a more personalized and engaging user experience. The merger successfully preserved The Wildest's distinctive style and playful character while maintaining The Kin's professional authority.
To support the launch, I collaborated with marketing, product, and engineering teams to architect an integrated design system that functioned seamlessly across platforms and channels. This foundation yielded a comprehensive component and template library, enabling efficient implementation and consistent brand expression across all teams.
Key Channels:
- + Web / App
- + Social
- + CRM
- + Paid Media
Role: Design Director
Agency Partners: Porto Rocha, Code & Theory
Design Team: Kajri Popat, Meg Doty
Copywriters: Melissa Jarrett, Cortney Clift
Motion: Sean Hipkin, Megan Doty
Illustration: Debora Szpilman, Sara Saedi
The Wildest
Always on point for you and your pet.Launched in 2021, Kinship partnered with Porto Rocha to establish The Wildest—an industry-shifting digital content hub that authentically captured the spirit of millennial pet parenthood while maintaining editorial credibility. Prior to the 2024 Kinship brand merger, I spearheaded The Wildest's expansion across multiple channels through strategic visual evolution and targeted marketing initiatives.
My role encompassed directing both the internal creative team for marketing materials and external creative collaborations, including commissioned illustrations, collages, and infographics that enhanced our editorial content. I also orchestrated monthly celebrity photoshoots, which proved instrumental in maintaining cultural relevance and developing a rich, diverse visual language across the platform.
Key Channels:
- + Web
- + Social
- + CRM
- + Paid Media
Role: Design Director
Agency Partner: Porto Rocha
Creative Director: Claire Falloon
Art Director: Parker Richard
Design Team: Kajri Popat, Amanda Gomez
Copywriters: Melissa Jarrett, Cortney Clift
Best in Show
Kinship’s annual roundup of the best in pet care.
In 2022, Kinship aimed to establish a foundation for content-to-commerce capabilities. As the trusted source for pet parenting advice, The Wildest launched an annual pet product awards called Best in Show.
Each year, we crafted a distinct visual identity inspired by current trends to elevate the pet shopping experience. Through partnerships with local rescues and shelters, we showcased both premium products and adoptable pets—creating meaningful connections between our brand and the community.
Key Channels:
- + Web
- + Social
- + CRM
- + Paid Media
Role: Creative and Design Director
Art Director: Parker Richard
Design Team: Megan Doty, Kajri Popat
Copywriters: Melissa Jarrett, Cortney Clift
BIS 2023 Photographer: Felisha Tolentino
BIS 2022 Photographer: Robbie Augspurger
Adopt a Pet
Your adoption ally.When Kinship acquired Adopt a Pet in 2022, the platform had remained unchanged for over a decade and required significant modernization to maintain its position as the leading pet adoption search engine. Through our partnership with Porto Rocha, we were able refresh Adopt a Pet and establish a brand architecture that positioned itself and Kinship as digital siblings—sharing core typographic elements while maintaining distinct identities through a focused color palette, shape language, and sticker design system.
Through this brand refresh, I led the development and implementation of a comprehensive design system that unified our approach across all channels and teams. Additionally, I provided creative direction for multiple Adopt a Pet campaigns throughout the years, each offering a distinct expression while advancing the core brand identity.
Key Channels:
- + Web
- + Social
- + CRM
- + Paid Media
- + Collateral
Role: Design Director
Creative Director: Claire Falloon
Design Team: Parker Richard, Megan Doty, Jessica Stewart, Kajri Popat
Motion: Sean Hipkin
Copywriters: Melissa Jarrett, Cortney Clift
Illustrator: Debora Szpilman
Ole Henriksen
Love yourself and your skinCase study to come
Key Channel:
- + Packaging
Role: Sr. Designer
Art Director: Jill Aloia
KVD Beauty
Tattoo inspired beautyCase study to come
Key Channel:
- + Packaging
Role: Sr. Designer
Art Director: Jill Aloia
7up Sip Up Summer
The evolution of freshCase study to come
Key Channels:
- + Packaging, Global
- + OOH, Global
- + Activation Ideation
- + Licensing Art and Guide
Role: Sr. Designer
Creative Director: Margo Chase
Art Directors: Paula Hansanugrum, Jinny Bae
CoffeeMate x Star Wars
Taste the force Case study to come
Key Channels:
- + Packaging, Franchise
- + Illustration
Role: Sr. Designer
Creative Director: Margo Chase
Art Director: Paula Hansanugrum
KiwiCo
Inspiring the next generation of innovators.Case study to come.
Key Channels:
- + Brand Architecture & Strategy
- + Packaging
- + Illustration
- + Component Design
- + Collateral
Role: Assoc. Design Director
Design Team: Jocelyn Wu
Illustrators: Grace Cole, Carlianne Tipsey, Huy Hoang
Hi there! My name is Evangeline and I’m a designer based in Oakland, CA with experience across all things branding and creative direction.
Design Skills:
+ Brand Identity
+ Design + Creative Direction
+ Brand Visual Systems
+ Brand Marketing Campaigns
+ Brand Strategy
+ Packaging Design & Development
+ Illustration Design
+ Product Design
Management Skills:
+ Director level cross-functional collaboration
+ 7+ years of creative team management (internal + external)
+ 10+ years of experience in design
Industry Experience:
- + Pet Tech & Lifestyle
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+ Beauty
- + Food/Beverage
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+ Hospitality
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+ Lifestyle
- + Kid’s Education
- + Pharma